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Survey Response Rate

Introduction

This document details what you need to know about the Survey Response Rate including what it is, what to expect, and provides tips on how to improve this measure.

Response Rate Defined

The survey response rate is simply the percentage of people who provide a survey response.

  Completed Survey Response Count / Solicitation Count = Survey Response Rate

For example, if you invite 100 people to take your survey and 30 of them provide a survey response, then the survey response rate is 30%. That is 30 / 100 = 0.30.

Response Rate Expectation

Online survey response rates may vary greatly due to a number of influencing factors. Typical survey response rates ranges from 20% to 30% when there is no prior relationship with recipients. The response rate range will be higher if there is a prior relationship.

With or without a prior relationship the overall historical average of online survey response rates is 30%. This document will provide you with some tips to help you take steps to achieve an above average response rate.

Response Rate Influencing Factors

Factors that may effect a survey response rate include:

More Response Rate Maximizing Tips

Below are some more ideas for maximizing the survey response rate.

High Response Rate Benefits

The more responses received, the higher the response rate. If the survey is well designed and targeted well, this will also result in more accurate data as the survey results (sample) will be representative of the population. A survey that contains too few responses will result in unsubstantial information.

Last updated: 2012 January 05